Ava is an award-winning creative lead with 8+ years of experience in creative agencies and start-ups. She has a high standard for creative excellence and a proven track record for directing the strategy, ideation, execution, and iteration of marketing and advertising that drives business growth. She has worked on campaigns for U By Kotex, KFC, American Express, Coca-Cola, the University of Queensland, and the NSW Government.

She is currently a Creative Lead at Eucalyptus, Australia’s fastest-growing healthcare startup.

If you’d like to learn more, she is available via email or LinkedIn.

PROFESSIONAL EXPERIENCE
2021 - Present. Eucalyptus, Creative Lead
Developing the tone of voice, messaging and positioning for each of the Eucalyptus brands. Running experiments, analysing data, and uncovering insights from acquisition to retention. Brainstorming and executing campaigns that can be rolled out across all platforms, including landing pages, lifecycle, new product, and digital. A driving force for bringing creative ideas to life across the business. Managing and mentoring a team of creatives including copywriters, digital designers, art directors, motion designers, and video editors—both locally and internationally.

2017-2021. Ogilvy Australia, Creative Copywriter.
A storyteller that uses words and narratives to solve complex business problems. Leading new and old brands into fresh creative territories, or adapting creative from global markets through the skilled use of language. Predominately brainstorming, developing, and creating campaigns that live on film, print, outdoor, activation, digital, radio, social, EDM, and in-app. Presenting and selling ideas to clients, addressing feedback, and overseeing the production of the different creative outputs.

2017. D&AD Young Blood, Creative.
I was chosen, along with 30 young creatives from across Australia & New Zealand, to participate in the one-day masterclass.

AWARDS
2023: Finalist, Best Creative Work IHAC Awards
2022: Distinction, Brand and Identity, Juniper
2021: Finalist, AdNews Diversity Award
2021: Winner, Marie Clare Consent Edition
2020: Winner, Google Skippys
2020: Agency Of The Year, APAC Effies
2020: Network of the Year, APAC Effies
2020: Finalist, ‘True Face’ Snapchat Creative Council
2020: Finalist, ‘Songline Stories’ Snapchat Creative Council
2017:  Winner, D&AD Brief to Broadcast

EDUCATION
RMIT University - Bachelor’s Degree, Advertising
University of Sydney - Screenwriting Course
University of Central Florida - Exchange Program, Advertising

CLIENTS
AMERICAN EXPRESS
COCA-COLA
FANTA
HAHN SUPER DRY
JAMES HARDIE
JUNIPER
KIN
KENTUCKY FRIED CHICKEN
MILO
NORMAL
NSW HEALTH
PILOT
QUICK-EZE
SOFTWARE   
TRANSPORT NSW
U BY KOTEX   
UNCLE TOBYS
UNIVERSITY OF QUEENSLAND