ASTHMA AWARENESS WEEK

The majority of Australians don’t know what air pollution means, it's just chimney smoke and car fumes right? Well, there's a little more to it than that, and we wanted to educate people on the different levels of pollution so they can better understand the short and long term health consequences. We need people to think differently about what they are breathing in. 

So we borrowed from our health friends and tapped into the consumer behaviour (and graphic language) of checking health star ratings on the everyday food we consume, so we could get people to think differently about what they are breathing in. We did some digging into the air pollution data that exists and translated this into a new graphic language that helps people understand what impacts it can have on their health.

Creatives: Dom O’Connell, Bridget Jung, Ava Frawley.