COVID-19 NSW VACCINATION CAMPAIGN | Let’s do this

Many people are happy to ‘wait and see’ when it comes to the COVID-19 vaccine. For a range of reasons, they’re feeling hesitant about the jab. It was our job to target this ‘cautious and concerned’ audience so they have a renewed sense of urgency around registering their interest in a COVID-19 vaccine.

From day one, the state of NSW has led the way in dealing with COVID-19. We've done amazingly well in taking all of the necessary measures to protect ourselves, our loved ones, and our way of life. From staying at home when we've had to, to wearing masks, sanitising, and checking in – the people of NSW have rolled up their sleeves to help keep NSW safe. We've done a lot, and now, getting vaccinated is something we all need to do to get back to normal. Let’s do this, NSW.

I also made my .01 seconds of fame, just doing my bit for the state.