SOFTWARE | SKINCARE THAT WORKS

Software is an online skincare company that uses prescription grade ingredients that are customised to your skin goals, meaning it’s skincare that actually works.

In this idea, we didn’t just want to list a bunch of hard-to-pronounce ingredients, we wanted to explain how and why they work - it’s the skincare lesson we’ve always wanted. This was a YouTube first campaign, that was scripted and storyboarded to be modular. The story consisted of 5 modules that were dynamic in the sense that they can perform as a stand-alone or can be stitched together to create a longer edit for TrueView. The modules were broken down into hooks, brand lines, deep dive science explainers, a range of call to actions and bonus content.

Results to date:

• 47M impressions

• 98K clicks

• 14,851 consult starts

• 1,225 consult paids

• 1,137 engagements on social

• Avg watch time was 15s on YT

• 85 assets and counting

Creatives: Amelia Hanigan & Ava Frawley

Production: Versus