I’m a new cycle, was a global brand campaign by U by Kotex. The platform’s mission was to defy the negative perceptions around periods by starting a new cycle. Our job was to contextualise what this meant for young women growing up in Australia.

Art Directors: Simon Dall & Seyda Yilmaz | Copywriters: Lucy Hay, Jasmine Subrata & Ava Frawley | Creative Director: Jenny Mak | Film Director: Gracie Otto